Sr. Manager, Social Media

Lucid Motors is seeking a creative and strategic Senior Manager of Social Media to lead our social presence across platforms and tell our brand story in bold, culturally resonant ways. This role is central to shaping how Lucid shows up in the world—through thumb-stopping content, breakthrough collaborations, and always-on storytelling that drives both brand relevance and business results.

You’ll sit at the intersection of brand, culture, and community—managing cross-functional campaigns and content calendars that connect with our target audience. The ideal candidate blends editorial instincts, platform fluency, and strong executional chops with a deep understanding of how brands drive conversation and community in the digital space.

You Will Own:

Social Media Strategy & Content Leadership

· Own and evolve Lucid’s organic social strategy across platforms (Instagram, TikTok, X, Threads, YouTube, etc.)

· Lead content planning, publishing, and performance analysis with a focus on quality, consistency, and engagement

· Translate brand campaigns, product stories, and cultural moments into compelling, platform-native social content

· Work cross-functionally with creative, product, PR, influencer, and media teams to align messaging and amplify impact

Community Building & Cultural Relevance

· Monitor and engage with online communities, brand fans, and cultural moments to strengthen Lucid’s voice and digital presence

· Identify and respond to real-time opportunities that create buzz and deepen brand love

· Collaborate on tentpole events, campaigns, and content drops to ensure Lucid’s social channels are part of the cultural conversation

Measurement & Optimization

· Define KPIs and reporting standards for social media performance

· Track performance across platforms and campaigns, sharing insights and optimization recommendations regularly

· Collaborate with analytics and media teams to align on best practices and improve content effectiveness

Team Leadership & Cross Functional Collaboration

· Lead and mentor team members, fostering a culture of creativity, agility, and accountability.

· Champion best practices in social storytelling, encouraging innovation and continuous improvement across the broader marketing team.

· Build strong relationships across teams by being a collaborative, solutions-oriented partners who brings clarity, positivity, and momentum to shared projects.

· Proactively identify opportunities and solve challenges through thoughtful communication and cross-functional alignment.

You Bring:

· 10+ years of experience in social media and digital content—ideally in a premium, automotive, or culturally driven brand

· Proven track record of managing social platforms and developing content that drives engagement, awareness, and earned media

· Strong creative instincts and familiarity with content production workflows

· Deep understanding of platform trends, analytics tools, and audience behavior

· Excellent communication, project management, and cross-functional collaboration skills

· Bachelor’s degree in Marketing or Communications