Senior Digital Marketing Specialist
Silfab Solar
2 days ago
Full-time
On-site
Fort Mill South Carolina United States
Solar
Company Description
Our purpose is to make a difference in the world by reducing carbon emissions and improving access to clean energy with every module we make.
At Silfab Solar, the energy of our people is the power behind our success. Our employees actively shape the solar innovations of tomorrow, while adhering to the highest ethical operating standards and promoting a respectful and safe workplace for our diverse workforce.
Silfab Solar is the North American leader in the design, development, and manufacture of high-efficiency, premium quality solar cells and solar modules. Silfab leverages more than 40 years of solar experience and best-in-class technologies operating state-of-the-art facilities in Burlington, Washington, Fort Mill, South Carolina, and corporate headquarters in Toronto, Canada. Each operating facility features multiple automated production lines, certified to the ISO 9001:2015 Quality Management System standard, and just-in-time manufacturing to deliver Buy American approved PV modules specifically designed for and dedicated to the North American market.
We are committed to investing in our employees, providing a dynamic and supportive environment for learning and professional growth. We offer competitive pay, generous benefits, and opportunities for advancement, but more importantly, we offer you the ability to make a real difference in the world.
Job Description
Summary of Position
The Senior Digital Marketing Specialist plays a key role in supporting the execution of Silfab Solar’s digital marketing strategy by bringing campaigns to life across social media, paid channels, and the web. This role bridges creative development and performance, supporting the translation of brand strategy into high-impact, data-driven digital initiatives.
This individual is responsible for developing and producing digital-first content, including social media assets, short-form video, and campaign creative, while also supporting copywriting and content planning. In addition to content execution, the role owns key aspects of digital performance, including SEO support, campaign analytics, and reporting, turning data into actionable insights that inform ongoing optimization.
Working closely with the Brand Manager, Marketing Coordinator, and cross-functional teams, this role ensures all digital efforts are aligned, on-brand, and contributing to overall marketing and business objectives.
Essential Duties and Responsibilities
Campaign Support & Execution:
Support the Brand Manager in translating marketing strategy into actionable digital campaigns
Provide input on creative direction, messaging clarity, and ways to elevate campaign performance
Support the management of timelines, deliverables, and day-to-day execution of digital initiatives
Partner with the marketing team to support campaign planning and rollout, ensuring cross-channel alignment and strong visual storytelling
Content Development & Creative Execution:
Develop and design digital-first content across social media, paid campaigns, creative assets for web, digital signage, carousels, and video
Draft creative briefs for campaigns and content initiatives
Develop and support the marketing team with copywriting, including short-form messaging for social posts, email copy, web content updates, event messaging, and internal communications.
Maintain brand integrity across all deliverables through consistent typography, layout standards, and attention to detail
Build and maintain organized asset libraries, templates, and design systems to improve efficiency and consistency
SEO, Analytics & Reporting
Conduct keyword research and support ongoing SEO initiatives, including on-page optimization and content recommendations
Monitor performance and identify opportunities to improve reach, engagement, and conversion
Track and analyze performance across digital channels using tools such as Google Analytics and social media platforms
Develop clear, visually engaging reports to communicate performance insights to internal stakeholders
Use data to inform recommendations and optimize future campaigns
Other:
Ability to occasionally travel and attend trade shows/events as required.
Qualifications
Skills
Advanced proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop; After Effects / Premiere Pro is a strong asset).
Advanced proficiency in Microsoft Office programs (PowerPoint, Word, Excel, etc. is a strong asset.
Strong understanding of layout, typography, composition, and brand consistency, with the ability to apply brand guidelines across all creative assets.
Ability to write and interpret creative briefs and translate them into high-impact assets aligned with campaign goals.
Ability to translate technical or product-based information into clear, engaging visuals and content
Ability to manage multiple requests while balancing quality, accuracy, and deadlines.
An analytical mindset with the ability to interpret and present data clearly
Strong written communication skills, including light copywriting/editing for headlines, captions, short-form email/web copy.
Strong organization and time management skills, with the ability to prioritize requests, manage revisions, and deliver efficiently.
Strong collaboration skills, including the ability to take direction, incorporate constructive feedback, and iterate quickly in a cross-functional team environment.
Strong file management discipline (naming conventions, version control, asset libraries)
Detail-oriented, quality-driven, proactive, adaptable, and comfortable in a fast-paced environment.
Traits
Professional and reliable, with a positive, can-do attitude
Collaborative team player who communicates clearly and works effectively across departments
Comfortable in a fast-paced environment with shifting priorities
Proactive and adaptable, able to shift priorities based on business needs
Education and/or Experience
Bachelor’s degree in Graphic Design, Marketing, Advertising, Communications, or related field, or equivalent combination of education and experience.
3-5+ years of experience in digital marketing, social media, or content-focused roles
Experience managing social media accounts for a brand (B2B or technical industry experience preferred)
Foundational Knowledge of SEO best practices and implementing SEO
Hands-on experience with paid media platforms (LinkedIn, Meta, Google Ads)
Minimum 3 years of experience with analytics and reporting tools (i.e., Google Analytics, Sprout Social, or similar)
Must be able to provide a portfolio showcasing a range of design work, including examples of brand, and marketing assets
Additional Information
Compensation and Benefits
Competitive Market Wages
Paid Time Off (vacation, sick, and holiday)
401(k) Retirement Plan
Medical/Dental/Vision Insurance Plans
Health Savings Account option
Supplemental/Voluntary Insurance Plans
Employee Assistance Program
Tuition Reimbursement Program
Home office and flexible working schedule
Our purpose is to make a difference in the world by reducing carbon emissions and improving access to clean energy with every module we make.
At Silfab Solar, the energy of our people is the power behind our success. Our employees actively shape the solar innovations of tomorrow, while adhering to the highest ethical operating standards and promoting a respectful and safe workplace for our diverse workforce.
Silfab Solar is the North American leader in the design, development, and manufacture of high-efficiency, premium quality solar cells and solar modules. Silfab leverages more than 40 years of solar experience and best-in-class technologies operating state-of-the-art facilities in Burlington, Washington, Fort Mill, South Carolina, and corporate headquarters in Toronto, Canada. Each operating facility features multiple automated production lines, certified to the ISO 9001:2015 Quality Management System standard, and just-in-time manufacturing to deliver Buy American approved PV modules specifically designed for and dedicated to the North American market.
We are committed to investing in our employees, providing a dynamic and supportive environment for learning and professional growth. We offer competitive pay, generous benefits, and opportunities for advancement, but more importantly, we offer you the ability to make a real difference in the world.
Job Description
Summary of Position
The Senior Digital Marketing Specialist plays a key role in supporting the execution of Silfab Solar’s digital marketing strategy by bringing campaigns to life across social media, paid channels, and the web. This role bridges creative development and performance, supporting the translation of brand strategy into high-impact, data-driven digital initiatives.
This individual is responsible for developing and producing digital-first content, including social media assets, short-form video, and campaign creative, while also supporting copywriting and content planning. In addition to content execution, the role owns key aspects of digital performance, including SEO support, campaign analytics, and reporting, turning data into actionable insights that inform ongoing optimization.
Working closely with the Brand Manager, Marketing Coordinator, and cross-functional teams, this role ensures all digital efforts are aligned, on-brand, and contributing to overall marketing and business objectives.
Essential Duties and Responsibilities
Campaign Support & Execution:
Support the Brand Manager in translating marketing strategy into actionable digital campaigns
Provide input on creative direction, messaging clarity, and ways to elevate campaign performance
Support the management of timelines, deliverables, and day-to-day execution of digital initiatives
Partner with the marketing team to support campaign planning and rollout, ensuring cross-channel alignment and strong visual storytelling
Content Development & Creative Execution:
Develop and design digital-first content across social media, paid campaigns, creative assets for web, digital signage, carousels, and video
Draft creative briefs for campaigns and content initiatives
Develop and support the marketing team with copywriting, including short-form messaging for social posts, email copy, web content updates, event messaging, and internal communications.
Maintain brand integrity across all deliverables through consistent typography, layout standards, and attention to detail
Build and maintain organized asset libraries, templates, and design systems to improve efficiency and consistency
SEO, Analytics & Reporting
Conduct keyword research and support ongoing SEO initiatives, including on-page optimization and content recommendations
Monitor performance and identify opportunities to improve reach, engagement, and conversion
Track and analyze performance across digital channels using tools such as Google Analytics and social media platforms
Develop clear, visually engaging reports to communicate performance insights to internal stakeholders
Use data to inform recommendations and optimize future campaigns
Other:
Ability to occasionally travel and attend trade shows/events as required.
Qualifications
Skills
Advanced proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop; After Effects / Premiere Pro is a strong asset).
Advanced proficiency in Microsoft Office programs (PowerPoint, Word, Excel, etc. is a strong asset.
Strong understanding of layout, typography, composition, and brand consistency, with the ability to apply brand guidelines across all creative assets.
Ability to write and interpret creative briefs and translate them into high-impact assets aligned with campaign goals.
Ability to translate technical or product-based information into clear, engaging visuals and content
Ability to manage multiple requests while balancing quality, accuracy, and deadlines.
An analytical mindset with the ability to interpret and present data clearly
Strong written communication skills, including light copywriting/editing for headlines, captions, short-form email/web copy.
Strong organization and time management skills, with the ability to prioritize requests, manage revisions, and deliver efficiently.
Strong collaboration skills, including the ability to take direction, incorporate constructive feedback, and iterate quickly in a cross-functional team environment.
Strong file management discipline (naming conventions, version control, asset libraries)
Detail-oriented, quality-driven, proactive, adaptable, and comfortable in a fast-paced environment.
Traits
Professional and reliable, with a positive, can-do attitude
Collaborative team player who communicates clearly and works effectively across departments
Comfortable in a fast-paced environment with shifting priorities
Proactive and adaptable, able to shift priorities based on business needs
Education and/or Experience
Bachelor’s degree in Graphic Design, Marketing, Advertising, Communications, or related field, or equivalent combination of education and experience.
3-5+ years of experience in digital marketing, social media, or content-focused roles
Experience managing social media accounts for a brand (B2B or technical industry experience preferred)
Foundational Knowledge of SEO best practices and implementing SEO
Hands-on experience with paid media platforms (LinkedIn, Meta, Google Ads)
Minimum 3 years of experience with analytics and reporting tools (i.e., Google Analytics, Sprout Social, or similar)
Must be able to provide a portfolio showcasing a range of design work, including examples of brand, and marketing assets
Additional Information
Compensation and Benefits
Competitive Market Wages
Paid Time Off (vacation, sick, and holiday)
401(k) Retirement Plan
Medical/Dental/Vision Insurance Plans
Health Savings Account option
Supplemental/Voluntary Insurance Plans
Employee Assistance Program
Tuition Reimbursement Program
Home office and flexible working schedule