Head of Marketing (Director)
Dandelion Energy🌱 About Dandelion Energy:
Dandelion Energy is transforming how homes are heated and cooled—starting from (below) the ground up. As the nation’s leading residential geothermal company, we design, install, and maintain all-in-one heating and cooling systems that are cleaner, quieter, and up to 4x more efficient than traditional HVAC, with a focus on large, scaled deployments to large homebuilders. We’re an ambitious (and growing) team on a mission to revolutionize home heating.
Backed by Google Ventures (GV) and other top tech investors, our end-to-end geothermal solution is breaking the status quo of residential heating and cooling technology, and we’re scaling rapidly to meet demand. Whether we’re serving national homebuilders or individual homeowners, our mission is the same: to make geothermal the default choice for heating and cooling in the U.S.
📌 About the job:
We are seeking a hands-on Head of Marketing (Director level) to define and lead our marketing strategy with a strong focus on driving enterprise sales pipeline growth, new offering launches, and territory expansions. This role is perfect for a marketing leader who thrives at the intersection of strategy and execution, who is comfortable in a quick-moving and growth-focused company, and who loves to win.
Our enterprise customer base comprises large production homebuilders, and in this role, you’ll work side-by-side with our Sales and Leadership teams every day to ensure messaging alignment, drive pipeline growth, and deliver revenue outcomes in the homebuilder market. You’ll bring a competitive mindset, a data-driven approach, and a collaborative and cross-functional approach— turning shared goals into shared victories.
This is a full-time, in-office role based in Arlington, VA, reporting to the President.
🛠️ Responsibilities: Together with a demand generation manager (who will report to you), you will:
- Drive pipeline growth and deal closings: Partner with Sales leadership to design and execute campaigns that generate, accelerate, and close opportunities.
- Launch new offerings: Lead go-to-market initiatives for new products and programs, positioning Dandelion as the clear leader in residential geothermal.
- Empower sales success: Create high-quality content — messaging, collateral, case studies, and competitive positioning — that equips our sales teams to win.
Drive event success: Build and execute an event plan to efficiently develop homebuilder and market relationship.
- Elevate brand presence: Own and evolve Dandelion’s brand strategy and build geothermal as a high-awareness option for homebuilders through compelling storytelling, and thought leadership.
- Market intelligence: Deliver actionable insights on buyer behavior, market dynamics, and competitive trends.
- Customer enablement: Help Dandelion’s customers market and sell geothermal as a differentiated feature for homebuyers
🧠 You will thrive in this role if you are/have:
- Strategic Thinker & Operator – You can zoom out to set vision and brand direction, then zoom in to execute with precision.
- Collaborative Partner – You thrive in close partnership with sales and other cross-functional teams, aligning on goals and working toward shared success.
- Customer-Centric – You listen deeply to customers, translating their needs and challenges into messaging, campaigns, and experiences that resonate.
- Creative Storyteller – You bring ideas to life through compelling narratives that connect with customers and differentiate us in the market.
- Data-Driven & Analytical – You balance creativity with a strong command of metrics, making decisions based on impact and ROI.
- Growth Mindset – You embrace experimentation, learn from results, and adapt quickly in a fast-paced environment.
✅ The must-haves for this role are:
- 10+ years of B2B marketing experience, with at least 2 years in a people management role
- Demonstrated ability to partner effectively with sales to drive demand and accelerate deals.
- Proven success in building brand presence and delivering measurable pipeline growth.
- Deep expertise in account-based marketing and field marketing strategies.
- Strong product marketing background with experience driving GTM strategies.
- Excellent communication, leadership, and cross-functional collaboration skills.
- Comfortable in a fast-paced, scrappy, and evolving environment
- Willingness to work 4 days/week in-office at our Arlington HQ
- Ability and willingness to travel up to 25% of the time
🌟 Bonus points for:
- Experience at a startup or small company (2+ years, <200 employees)
- Grown demand for a new or niche category
- Knows the inner workings of the homebuilder industry and its broader ecosystem
- Built GTM motions through partners to increase demand
- Passion for clean energy, sustainability, or climate tech
💰Compensation:
The expected base salary for this exempt role in Virginia is $150,000-$190,000. Actual compensation may vary based on experience, qualifications, and other job-related factors permitted by law. This position also has an equity component as part of the overall compensation package.
🌳 You’ll love working at Dandelion because:
Since spinning out of Google X in 2017, Dandelion Energy has been transforming home heating and cooling through cutting-edge geothermal technology. We design and install the most efficient residential heat pump in the U.S., serving both individual homeowners and some of the nation’s largest homebuilders.
Our team has elevated the profile of geothermal heat pumps nationally, delivered thousands of high-quality installations across the country, and successfully championed electrification-friendly policy at local and federal levels.
We’re a multidisciplinary, mission-driven team of experts—spanning hardware engineering, HVAC, drilling, solar finance, behavioral economics, and startup operations—united by a shared mission: to make clean, affordable heating and cooling the default for every home. The work is complex, meaningful, and built to scale.
We foster a collaborative, fast-paced, and inclusive work culture where cross-functional teamwork, curiosity, and continuous learning are core to how we operate. Our nationwide team is united by a shared passion for sustainability and a commitment to scaling clean, affordable energy solutions that make a real difference.
We’re driving a wholesale shift in how homes are heated and cooled—join us.
🎁 Benefits & Perks:
- Medical (including mental health), dental, vision, and pet insurance
- 401(k) plan
- Commuter benefits
- Generous paid sick leave, vacation, and parental leave
- Learning & development support, including on-the-job training and virtual courses