Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future. For more information, please visit fluenceenergy.com.
Job Description:
Role Overview
The Director of Account-Based Experience (ABX) is responsible for designing, implementing, and scaling end‑to‑end ABX strategies that drive measurable demand creation and accelerate account progression across Fluence’s priority segments. This role translates account intelligence, buyer insights, and business priorities into orchestrated, always-on experiences that move accounts seamlessly from awareness through pipeline, expansion, and long-term loyalty.
You lead the “what” and “why.” You own the strategic architecture of our account-based model, ensuring its alignment to enterprise goals. Your focus is on turning ABX vision into a repeatable, scalable, and globally adopted operating model, not the tactical day-to-day campaign execution.
As the global owner of Fluence’s ABX motion, this leader operationalizes account-based strategies across campaigns, engagement programs, and nurture frameworks—ensuring tight alignment between marketing, sales, and customer teams. The Director partners closely with key ABX, Martech, and data vendors to build scalable execution models, optimize tooling, and extend internal capabilities.
A critical aspect of this role is bridging global strategy and local execution—developing centralized ABX frameworks, playbooks, and enablement that empower regional and market teams to implement programs effectively while maintaining consistency, quality, and impact. Through strong governance, vendor collaboration, and hands-on support, this role ensures ABX is embedded into Fluence’s enterprise marketing engine worldwide.
Key Responsibilities
Establishing the global ABX strategy, frameworks, and experience principles.
Defining target account and buying group engagement strategies
Designing the architecture for always-on engagement models and lifecycle experiences.
Setting standards for personalization, orchestration, and measurement.
Enabling markets through strategy, governance, and high-level playbooks.
Required Qualifications and Experience
Strategic ABX Leadership: 8-12+ years in B2B marketing with deep expertise in building and scaling global ABM/ABX strategy, lifecycle marketing, or enterprise demand generation. You have a proven track record of moving from high-level vision to implemented, results-driven programs.
Experience Architecture Mindset: A customer-obsessed focus on designing cohesive, multi-touch experiences that feel connected across channels and lifecycle stages, not just a series of disconnected campaigns.
Global Operating Model Builder: You excel at creating the frameworks, playbooks, governance, and enablement that empower regional teams to execute consistently while retaining local relevance and agility.
Data-Informed Decision Making: You are highly adept at using account intelligence, intent data, and performance analytics to guide segmentation, prioritize efforts, and demonstrate the impact of your programs on pipeline and revenue.
Cross-Functional Influence & Partnership: You are a natural change agent, highly effective at partnering with and influencing senior leaders across Sales, Revenue Operations, Product Marketing, and Customer Success to activate and sustain ABX programs.
Our Culture
At Fluence, our culture is the foundation that drives our ambitious growth strategy and fuels our mission to transform the future of energy. Our core cultural pillars empower us to innovate, collaborate, and lead with purpose, ensuring we continue to deliver unparalleled value to our customers and the world.
Unleash Voices
We believe every voice matters. We encourage openness, active listening, and decisive action to create a culture where everyone has the opportunity to contribute to our success. We foster an environment where diverse perspectives are heard and valued, driving innovation and progress.
Customer Fluent
Our customers are at the heart of everything we do. We’re committed to delivering exceptional value that exceeds expectations by understanding our customers' needs and adapting swiftly to meet them. Our deep focus on customer satisfaction drives us to continuously improve and innovate.
Infinite Impact
We are committed to creating the impossible. We push boundaries to deliver sustainable, game-changing solutions that shape a brighter, more energy-efficient future for all. Our team is passionate about making a lasting impact that will resonate for generations to come.
All In
We are all in for growth. Our teams are relentlessly focused on identifying and seizing opportunities that propel us forward. We embrace an ownership mindset, pushing ourselves and each other to accelerate progress and create lasting success.